What is UGC?
·
Source
of content and media created by a consumer e.g. Social media follower or
influencer or a fan
·
Blog,
social media post, Wiki, podcasts, video or social image- something that’s not
created by the business
·
Business
then use this content on their site or social media networks to promote their
brand. Typically this type of content comes at little to no cost, which acts
like a free source of advertising.
Why does UGC work?
·
According
to Mary Meeker’s 2015 internet trend report, UGC is exploding across all media
plat platforms. Facebook users watch
more than four billon videos a day, up by 33% from last year
·
70%
of consumers place peer recommendations and reviews above professionally
written content
·
Businesses
need to find ways to humanize their brand and build trust with their customers.
Example (Cancer research #Nomakeupselfie)
- Women posting selfies bare faced on social media like Instagram and also nominating their friends to do the same thing
- #nomakeupselfie trend had resulted in an unprecedented increase in donations
- Famous celebrity started taking part in this trend like Beyoncé, Cheryl Cole, Rihanna and many more on social media, this lead other people following the trend and donating money to the charity
