User Generated Content #nomakeupselfie (Cancer Research)

What is UGC?

·         Source of content and media created by a consumer e.g. Social media follower or influencer or a fan

·         Blog, social media post, Wiki, podcasts, video or social image- something that’s not created by the business

·         Business then use this content on their site or social media networks to promote their brand. Typically this type of content comes at little to no cost, which acts like a free source of advertising.

     

Why does UGC work?

·         According to Mary Meeker’s 2015 internet trend report, UGC is exploding across all media plat platforms.  Facebook users watch more than four billon videos a day, up by 33% from last year

·         70% of consumers place peer recommendations and reviews above professionally written content

·         Businesses need to find ways to humanize their brand and build trust with their customers.

     
         Example     (Cancer research #Nomakeupselfie)

• Women posting selfies bare faced on social media like Instagram and also nominating their friends to do the same thing
•  #nomakeupselfie trend had resulted in an unprecedented increase in donations
• Famous celebrity started taking part in this trend like Beyoncé, Cheryl Cole, Rihanna and many more on social media, this lead other people following the trend and donating money to the charity

Film Industry Development

Film industry has changed a lot in terms of the production, distribution as well as consumption.

• Production:

Before new digital media the production process was very long such as the editing process of the film where there the film will be edited in the red room and the techniques used were very simple and limited. However,the new digital technology has made it much easier to make films such as the cost is very low and anyone can produce a film with their smartphone and edit it using complex editing techniques on the software. Before the new media technology the cost of the film production was very high. following on, the shooting with digital technology is much easier since the it takes less time and you can do more with that time. however, before the NMDT the film making process will be very long due to the lack of equipments, getting the right angles and shots.

• Distribution:

With the new digital media technology films now can be distributed in other ways than only the traditional way which is realsing it into the cinemas, now the film can be released on Netflix, YouTube  as well as Amazon Prime where the audience can easily have access to the film and also it's much quicker than going to the cinema or going to a sotre like Hmv and buying the DVD. Fore example, Ricky Gervais decided to release his film on Netflix rather than in cinema, he said that as an artist you want as many people as possible to watch his film and since Netflix is one of the biggest streaming site contiaing 75 million suscribers many people would watch the movie on Netflix rather than going to cinema or buying a DVD. He also, said that "Netflix has given me the money that the film might have made in the cinema"

• Consumption:

The audiences has more choice rather than just going to the cinema the traditional way. Also, they can interact with other consumers on the websites and talk about the movie trailers when they're bookiong the tickets for programmes.

Research Essay Plan 2000 words

Paragraph 1: General Introduction (200-300)

• Current issues and debates on sexualizing women in media- Music industry
• Talk about the texts that will be analysed ( Anaconda-Nikki Manaj, Blurred Lines)
• State the Similarities and Differences between them (overview of the findings)
• Reference the Daily Telegraph article ( "Sexualised Music videos only teach women to sell out their body") 

Mini Essay 1 (Text 1) Anaconda Music Video
    

•      Paragraph 1 - Forms and Conventions

1. Analyse the music video
2. Talk about Mis-en-scene
3. Lyrics
4. Sound+ Editing

•     Paragraph 2 - Audience

1. How audience reacts to the video (passive, active, negotiate) ( Audience Theories will be applied) ( Evidence will be applied such as youtube comments)
2. Influence on teenage girls, children, adult women as well as men ( include data such as percentages)
 

• Paragraph 3- Institutions
  1.  How music production is made? EG white directors  (Nicki Minaj)
  2. Capitalism concept + theories
  3. Commercial
        4. In what ways has the text been influenced or shaped by the institution which produced it?  
   
  •  Paragraph 4- Representations

  1. How women are represented
  2. Why they are reoresented this way
  3.  Theories - Laura Mulvey( Male gaze), Binary Opposition 

   
   
  •   Mini Essay 2 Blurred Lines Music Video

         The process follows as the same structure but with different elements of the video such as the theories, concepts of the audience, representations, institutions as well as the forms and conventions like the mis-en-scene. I will be including evidence and quotations that were found from different  journals and books as well as articles.
   
   
  • Conclusion

  1. Evaluate my findings
  2. Answer the question 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   

Research on EON Film Production

EON is a an American owned British Company know for producing James Bond Film series. The company was created in 1961 by Albert R, Harry Saltzman. The most successful production they're known for is the James Bond Films. EON Company is known for subgenre like thriller and action as well as fantasy. A typical budget of their film is between $100,000,000- $300,000,000 depending on the films. This is a private company and has their own studio located in UK called Pinewood Studios.

Jennifer Lopez - I Luh Ya Papi (Explicit) ft. French Montana

Nicki Minaj - Anaconda

Lily Allen - Hard Out Here (Official Video)