Film Industry Development

Film industry has changed a lot in terms of the production, distribution as well as consumption.

• Production:

Before new digital media the production process was very long such as the editing process of the film where there the film will be edited in the red room and the techniques used were very simple and limited. However,the new digital technology has made it much easier to make films such as the cost is very low and anyone can produce a film with their smartphone and edit it using complex editing techniques on the software. Before the new media technology the cost of the film production was very high. following on, the shooting with digital technology is much easier since the it takes less time and you can do more with that time. however, before the NMDT the film making process will be very long due to the lack of equipments, getting the right angles and shots.

• Distribution:

With the new digital media technology films now can be distributed in other ways than only the traditional way which is realsing it into the cinemas, now the film can be released on Netflix, YouTube  as well as Amazon Prime where the audience can easily have access to the film and also it's much quicker than going to the cinema or going to a sotre like Hmv and buying the DVD. Fore example, Ricky Gervais decided to release his film on Netflix rather than in cinema, he said that as an artist you want as many people as possible to watch his film and since Netflix is one of the biggest streaming site contiaing 75 million suscribers many people would watch the movie on Netflix rather than going to cinema or buying a DVD. He also, said that "Netflix has given me the money that the film might have made in the cinema"

• Consumption:

The audiences has more choice rather than just going to the cinema the traditional way. Also, they can interact with other consumers on the websites and talk about the movie trailers when they're bookiong the tickets for programmes.

Research Essay Plan 2000 words

Paragraph 1: General Introduction (200-300)

• Current issues and debates on sexualizing women in media- Music industry
• Talk about the texts that will be analysed ( Anaconda-Nikki Manaj, Blurred Lines)
• State the Similarities and Differences between them (overview of the findings)
• Reference the Daily Telegraph article ( "Sexualised Music videos only teach women to sell out their body") 

Mini Essay 1 (Text 1) Anaconda Music Video
    

•      Paragraph 1 - Forms and Conventions

1. Analyse the music video
2. Talk about Mis-en-scene
3. Lyrics
4. Sound+ Editing

•     Paragraph 2 - Audience

1. How audience reacts to the video (passive, active, negotiate) ( Audience Theories will be applied) ( Evidence will be applied such as youtube comments)
2. Influence on teenage girls, children, adult women as well as men ( include data such as percentages)
 

• Paragraph 3- Institutions
  1.  How music production is made? EG white directors  (Nicki Minaj)
  2. Capitalism concept + theories
  3. Commercial
        4. In what ways has the text been influenced or shaped by the institution which produced it?  
   
  •  Paragraph 4- Representations

  1. How women are represented
  2. Why they are reoresented this way
  3.  Theories - Laura Mulvey( Male gaze), Binary Opposition 

   
   
  •   Mini Essay 2 Blurred Lines Music Video

         The process follows as the same structure but with different elements of the video such as the theories, concepts of the audience, representations, institutions as well as the forms and conventions like the mis-en-scene. I will be including evidence and quotations that were found from different  journals and books as well as articles.
   
   
  • Conclusion

  1. Evaluate my findings
  2. Answer the question 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   

Research on EON Film Production

EON is a an American owned British Company know for producing James Bond Film series. The company was created in 1961 by Albert R, Harry Saltzman. The most successful production they're known for is the James Bond Films. EON Company is known for subgenre like thriller and action as well as fantasy. A typical budget of their film is between $100,000,000- $300,000,000 depending on the films. This is a private company and has their own studio located in UK called Pinewood Studios.

Jennifer Lopez - I Luh Ya Papi (Explicit) ft. French Montana

Nicki Minaj - Anaconda

Lily Allen - Hard Out Here (Official Video)

Research so far...

The research I have done so far is that I have started watching a different types of music videos with various genre such as Nikki Manaj's Anaconda video, Hard out here by Lily Allen as well as I love you papi by Jennifer Lopez. In these music videos there were many similarities such as women wearing tight clothes, the way they act as in doing sexual moves which attracts male attention. In particularly the music video I love you Papi by Jennifer Lopez, she objectifies men but she still wears very revealing clothes which then makes her the center piece of the video even though she is objectifying men. There's also star construction which shows how she controls her image. I have also looked at Andrew Godwin's theory for music videos and created a separated blog for it. I have also found an article on The Daily Telegraph Newspaper which is about how sexualized music videos on teach women to sell out and that women body is there to sell the product, also how the female artists are selling the message that women are nothing more than accessories and only value of sexual objects. My next step is to analyse these music videos as well as other types of music videos with different genres as well as keep finding journals, newspaper articles on women being sexualized in music videos.



Bibliography:

1. http://www.dailytelegraph.com.au/news/opinion/sexualised-music-videos-only-teach-women-how-to-sell-out/news-story/c56c78bc541cbfe91e7cfc31a7c77599 3/10/2016
2. https://www.youtube.com/watch?v=c4oiEhf9M04 4/10/2016
3. https://www.youtube.com/watch?v=LDZX4ooRsWs 4/10/16
4. https://www.youtube.com/watch?v=E0CazRHB0so 3/10/206

Andrew Godwin Theory

Andrew Godwin's conventions in music videos:

• Star Construction
• Intersexual Refrences
• Relationship between lyrics and visuals
• Voyeurism
• Narrative and Performance

       Voyeurism

        Notion of looking and often used to sexualise the characters in the videos, it could also be      
        use for simply spying on someone. This can be achieved throught the use of handled camaras,
        mirros as well as screens and much more.
      

       Relationship between the lyrics and the Visuals

        Visuals can be used to illustrate, amplify or contradict the lyrics of the song.

      Narrative and Performance

       Godwin proposed that it was bad for music videos to have either narrative or performance. This 
       allows the video to be more entertaining and so the audience can retain theattention of the music
       video. This can be also used to create another layer of meaning to the music video and make
       it more memorable.

     Star Construction

     This is where the artists might associate with certain places, iteams or ideas that are iconic and
     memorable to their audiences. And this can be achieved through the use of propps.

     Intersexual Refrences

     This works by refrencing and relating to the things outside the video and it's another technique
      that can be used to add or to create a meaning in the video by refrencing it to other media
      products and the artists can appeal.
     

Why women in music videos are sexualised?

For my research task I will be analysing different type of music videos with various genres and explore why women in today’s society aresexualised in the music videos. In my analysis I will particularly be focusing on the costumes worn by women, codes and conventions of the music videos across all genres. However, the genre rap and pop often follow the idea of sexualising females in music videos while other genres of music such as rock and R&B, with the artists being female, often show the woman as being empowered and independent with less attention being brought to their physical beauty so I will be comparing the these different genres and coming with a conclusion the reason behind this.

For my post production I will be creating a music video which will focus on women in music video and going against the codes and conventions of the music videos.