Andrew Godwin Theory

Andrew Godwin's conventions in music videos:

• Star Construction
• Intersexual Refrences
• Relationship between lyrics and visuals
• Voyeurism
• Narrative and Performance

       Voyeurism

        Notion of looking and often used to sexualise the characters in the videos, it could also be      
        use for simply spying on someone. This can be achieved throught the use of handled camaras,
        mirros as well as screens and much more.
      

       Relationship between the lyrics and the Visuals

        Visuals can be used to illustrate, amplify or contradict the lyrics of the song.

      Narrative and Performance

       Godwin proposed that it was bad for music videos to have either narrative or performance. This 
       allows the video to be more entertaining and so the audience can retain theattention of the music
       video. This can be also used to create another layer of meaning to the music video and make
       it more memorable.

     Star Construction

     This is where the artists might associate with certain places, iteams or ideas that are iconic and
     memorable to their audiences. And this can be achieved through the use of propps.

     Intersexual Refrences

     This works by refrencing and relating to the things outside the video and it's another technique
      that can be used to add or to create a meaning in the video by refrencing it to other media
      products and the artists can appeal.